Kick ‘Em While They’re Down
So I’m celebrating right now. Google’s share price has taken a hammering (down over 9% in about 10 minutes) because a printing blunder led to a premature revelation that third quarter profits for the world’s most “people friendly” (unless you’re an affiliate marketer or SEO practitioner, and then they hate you) company are down about 20%; well under analysts expectations.
Now it’s no small secret that I really dislike Google. I wrote recently about their decision to hammer exact match domains (as part of the “Crusade” against any form of online money making that doesn’t rely on Adwords for traffic). I cannot mask the fact that I am rubbing my hands with glee here – it’s about time Google got taken down a notch.
Of course I’ll gladly leverage any free organic search traffic that Google decides to send my way, even if I disagree with their highly anticompetitive practices. After all, if you can’t beat them, then you had better join them!
So how can you kick Google while they’re down?
1) Start building your list now, so you don’t rely on organic SEO traffic
2) Switch over to Microsoft AdCenter (the Bing version of Adwords) clicks are cheaper and convert better too
3) Start using Bing or Yahoo search
4) Sign up for my free Super Affiliate Secrets report and start learning how to build a real business online that doesn’t rely on Google.
Great article Sam. Does Bing have a tool like google’s keyword research tool that we can use?
Hey Richard,
Yeah Bing does have a keyword research tool (http://www.bing.com/toolbox/keywords) but it’s still having a few bugs ironed out. That being said, it improves every time I use it.
All the best my friend 🙂
Hi Sam, thanks for the link. I’ll definitely check it out.
kind regards
No problem my friend.
I still reckon the Google Keyword tool is better; it’s got that big ol’ Google budget behind it. However, Bing is playing catchup, hard.
Will be thrilling to see what the future holds in this battle!
Google’s revenues are only gonna keep falling; they can’t monetize mobile search well enough (and everyone seems to be moving to mobile devices)
Things could get interesting on a going-foward basis!
Thanks, Sam for this blog revealing Google’s actions. I wouldn’t have known that Bing has a keyword searching tool for our use.
Hi Michael,
The Bing keyword tool really hasn’t been advertised too much. However, it is still worth using and can provide some valuable long-tail results to consider.
Thanks Sam. I was wondering about how to use the bing keyword search tool? Do you any notes or videos on how it’s used? I signed up, but it told me I had to validate my site, lol, err, right, ok, how is that done? Hmm, I’m so useless, but I’m trying – baby steps for me unfortunately.
thank you Sam 🙂