Integrating Online And Offline Marketing – Part 1

Cast aside all those ludicrous “offline gold”-type products you see advertised all over the Internet these days (especially in marketing forums). I’m not here to tell you how you can – or more likely can’t – make $5000 per week cold-calling local businesses who have no real interest in your service.

Instead, in the first part of this three part series, I’m going to teach you how integrating online and offline marketing can work, whether you’re a small business owner who wants to expand their presence online, or your an affiliate marketer (like myself) who wants to make some extra money by expanding into the physical.

Today I’m going to focus on one thing:

Integrating Offline & Online Marketing For Affiliates And Internet Marketers

It’s time to go old school. Perhaps the most effective way an affiliate or Internet marketer (you know, the kind of people used to doing all their advertising online) can crack into the offline advertising world is to do some “direct” marketing using flyers.

Yup, all you need is a word processing program, a printer, and a few spare hours. And the coolest thing? This can be tailored to just about any niche you could think of. Okay, I’m the first to admit that this isn’t exactly the most glamorous way of marketing – but if it makes you money and isn’t illegal, then who really cares?

Quite legitimately, all you need to do to integrate online and offline marketing effectively is to type up a catchy flyer with your business message, a strong call to action, and then add a link to a lead capture/squeeze page that you have tailored specifically for the “offline” market.

For example, if you’re in the dog training niche, then you might like to put together fliers that promote a free dog training ebook or course. Next, go to local dog training academies, dog walking parks etc and put up your fliers (remember to ask for permission first on private land). Finally, sit back and watch the leads roll in.

Because offline leads have to put in more effort to get to your lead capture page, you’ll probably notice higher conversion rates and more targeted traffic. Integrating online and offline marketing is actually pretty damn easy, as you can see from this basic strategy of posting simple fliers with a call to action and generating leads.

In the next part of this series, I’ll show you how a “physical” business can get started online (and integrate online marketing) in about 5 minutes.

Thanks for reading!