What is Clickbank’s Gravity Score?

If you are an affiliate marketer who uses Clickbank to promote products (and if you don’t, then you are missing out on a serious lucrative avenue for making bank online) then you will be familiar with the term “gravity score”.  No, this doesn’t have anything to do with Issac Newton and falling apples but is in fact a metric that measures the sales figures of any given product.

Fundamentally, Clickbank gravity is a measure of the number of sales being made of a product – but there is an important catch with gravity score that you need to understand. It is not necessarily an indicator of sales figures in the purest sense (i.e. a product with 100 gravity might actually be making less sales in total than a product with 60 gravity). Instead, it is a measure of how many different affiliates have made at least one sale of that product in a given time-period. So a product with a gravity score of 100 has had at least 100 different affiliates make a sale.

Gravity score can be misleading in the sense that some products generate massive numbers of sales from a very small band of affiliates, in which case they would demonstrate a low gravity.

The more you know eh?